As of April next year all UK Internet service providers will cease to be able to advertise maximum speeds for net packages unless a minimum of 10 % of customers have access to physically obtain them.

Certain Consumer groups are placing huge amounts of pressure on Internet Service Providers for a change in the way misdirecting campaigns for Broadband services are advertised.

The governing body, the Committees of Advertising Practice (CAP) are entrusted with writing or re writing these codes and are proposing to implement sanctions that Internet Service providers will be obliged to provide clearer guidelines concerning the amount of data that consumers can actually download.

A recent study by Ofcom found that many services marketed as up to 20Mbps actually achieved an average of just 6.8Mbps.

Posted in: Online News